22nd ATOP National Convention and Pearl Awards
Date28 November 2021
VenueMetropolitan Theater, Manila
Brief Description

In lieu of travel and social gathering limitations, the Association of Tourism Officers of the Philippines (ATOP) will be celebrating their annual event through a synergistic new-norm approach: A staged event broadcasted live on social media and remote communication platforms in order to achieve the annual morale-boosting gathering, while being at the comfort of their own homes. The event will be organized by a private digital events provider with expertise in integrated marketing & communications, broadcasting both live and via digital platforms and full production capability.

The event will comprise of a comprehensive inspirational, methodological training, actual convention of members, sparked with entertainment micro- segments that will run for 2.5hours. Guest speakers to deliver global perspective on how tourism sectors are managing the re-opening of industry and championing strategic leadership through the pandemic: adaptability and problem-solving with the virtues of optimism and resilience, and empowerment

This will also include the conduct of the Pearl Awards, a yearly awarding ceremonies recognizing best tourism practices of the local government units and individuals.

The event aims:

1. To promote unity and camaraderie amongst tourism representatives of Local Governments, ATOP members.
2. To enlighten, empower, and inspire our tourism units by celebrating optimism through guest speakers known best for excellence in leadership training.
3. To revitalize our tourism units by re-aligning our mission and purpose through hearing testimonials from each provincial tourism leader.
4. To promote awareness and positivity among the different provinces, by showcasing their tourism platforms and showing the country that indeed, each province has an upcoming, upward progress

Project Officer

Milo Oropeza
Email: [email protected]