|22nd ATOP National Convention and Pearl Awards|
|Date||28 November 2021|
|Venue||Metropolitan Theater, Manila|
In lieu of travel and social gathering limitations, the Association of Tourism Officers of the Philippines (ATOP) will be celebrating their annual event through a synergistic new-norm approach: A staged event broadcasted live on social media and remote communication platforms in order to achieve the annual morale-boosting gathering, while being at the comfort of their own homes. The event will be organized by a private digital events provider with expertise in integrated marketing & communications, broadcasting both live and via digital platforms and full production capability.
The event will comprise of a comprehensive inspirational, methodological training, actual convention of members, sparked with entertainment micro- segments that will run for 2.5hours. Guest speakers to deliver global perspective on how tourism sectors are managing the re-opening of industry and championing strategic leadership through the pandemic: adaptability and problem-solving with the virtues of optimism and resilience, and empowerment
This will also include the conduct of the Pearl Awards, a yearly awarding ceremonies recognizing best tourism practices of the local government units and individuals.
The event aims:
1. To promote unity and camaraderie amongst tourism representatives of Local Governments, ATOP members.