MANILA, PHILIPPINES — 12 October 2025 — The Tourism Promotions Board (TPB) Philippines, the marketing and promotions arm of the Department of Tourism (DOT), has unveiled a new set of winter escapade packages designed for travelers seeking to trade freezing temperatures for the Philippines’ mild and inviting climate.
The packages, available from October 1 to December 31, 2025, spotlight Clark as the centerpiece of this seasonal offering. With Korean stars Choi Bo Min (actor-singer best known for A-Teen 2 and Shadow Beauty, and member of K-pop boy group Golden Child) and Kim Myung Soo (popular actor-singer widely recognized for lead roles in Angel’s Last Mission: Love and Numbers, and formerly a member of INFINITE) helping curate and promote the campaign, TPB Philippines aims to tap into their massive fan base and the aspirational pull of Korean celebrity culture. By showcasing the Philippines through the lens of these well-loved figures, Clark is positioned as a warm-weather alternative just a short flight away from many East Asian gateways. Its temperate conditions during the winter months make it an ideal hub for outdoor sports such as running, as well as for wellness retreats where visitors can relax and recharge.
Developed in collaboration with DOT-accredited operators, the packages curated with the Korean stars blend wellness, sport, and culture. Travelers can enjoy scenic runs and outdoor activities that showcase Clark’s open spaces and nature trails without the harsh winter chill; spa and wellness experiences, including the Philippines’ traditional hilot therapy designed to restore balance and vitality; and curated excursions to nearby heritage sites, beaches, and natural destinations, ensuring a deeper cultural connection beyond the typical getaway.
“In December, the Philippines—especially Clark and its nearby destinations—offers a milder climate where visitors can enjoy scenic running trails, wellness sanctuaries, and cultural journeys that blend relaxation with discovery,” said TPB Philippines Chief Operating Officer Maria Margarita Montemayor Nograles. “These winter escapade packages are designed to let travelers return home feeling recharged, inspired, and connected. By spotlighting the country through the journeys of Choi Bo Min and Kim Myung Soo, we inspire their fans and followers to consider the Philippines as their next winter destination.”
K-pop has evolved into a global phenomenon with a loyal following that transcends borders, and together the two Hallyu idols command close to 2.5 million Instagram followers with a combined reach of nearly 3 million. As both celebrities promote their firsthand experience of the Philippines, TPB seeks to convert this worldwide fandom into concrete travel demand. The campaign is strategically positioned to encourage travelers from colder climates to consider itineraries that reflect Bo Min and Myung Soo’s activities, thereby supporting increased arrivals and reinforcing the Philippines’ appeal as a year-round destination of choice for international travelers.
“The Department of Tourism continually enhances our offerings to captivate the Korean market, focusing on experiences that truly resonate with their travel preferences. Our packages highlight golf tourism with world-class courses, enriching educational opportunities, and vibrant dive sites. Beyond these, we are also proud to showcase our pristine beaches and rich cultural heritage. We remain committed to providing diverse experiences that highlight the Philippines as a premier destination for Korean travelers,” enthused Tourism Secretary Christina Garcia Frasco.
*With direct flights linking Clark, Manila, Davao, and Cebu to major cities across Asia, and with accredited tour operators offering curated itineraries, the Philippines stands ready to welcome more travelers looking for warmth, wellness, and adventure this winter.
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ABOUT TPB
The Tourism Promotions Board (TPB) Philippines aims to market and promote the Philippines domestically and internationally as a world-class tourism and MICE destination. As an attached agency of the Philippine Department of Tourism, TPB develops strategic partnerships with private and public stakeholders to deliver unique high-value experiences for visitors, significantly contributing to increased arrivals, receipts, and investments in the country. For more information, please visit www.tpb.gov.ph.
Reference:
Atty. Kristina M. de Guzman
Head, Media Relations and Communications Division
[email protected]
