MTV, the world’s biggest youth entertainment brand took home the Best Entertainment (One-off/Annual) Award at the Asian Television Awards held last night at the Suntec Singapore Convention & Exhibition Centre for its music programme, MTV Music Evolution 2015. The show took place at the historic Quirino Grandstand, Rizal Park in Manila, the Philippines to a live audience of over 22,000 fans and was recorded live in May this year for global telecast under the MTV World Stage global series to an international audience of more than three-quarters of a billion households in over 160 countries.
“What an incredible honour to receive this recognition from the industry! When we created MTV Music Evolution, we wanted to create a narrative about the evolution of a music genre. It was amazing to see how we helped create history by bringing together iconic and contemporary music acts – international and local – onto a single stage to do just that. We share this award specifically with the Tourism Promotions Board in the Philippines, who was with us right from the start of concept development. And we’ll aim to keep creating the most talked about live music events,” said Paras Sharma, Vice President of MTV & Digital Media, Viacom International Media Networks Asia.
MTV Music Evolution featured a stellar line-up of international and local acts who took to the stage in celebration of iconic and contemporary hip-hop music. Through explosive performances by Naughty by Nature, YG, Apl.de.ap, DJ Cash Money, and the Philippines’ own Gloc-9and Abra, MTV Music Evolution 2015 showcased the way that hip hop has shaken up the music scene throughout the years – taking the music genre to whole new levels for a live audience.