This is a celebration in honor of the Infant Jesus, the town’s patron. Ati-Atihan, observed in honor of the Child Jesus. Ati-atihan means ‘making like Atis,’ that is, pretending to be like the aboriginal natives that once inhabited Aklan. This involves smearing oneself with soot to darken the skin and dressing up in tribal finery. The start of the procession is signaled by drums and whistles, and later punctuated by shouts of “Hala Bira!”