Marketing and Promotions

The Marketing and Promotions Unit is responsible for undertaking the key mandate of TPB which is to market and promote the Philippines domestically and internationally as a major global destination, highlighting the uniqueness and assisting the development of its tourism products and services, with the end view of increasing tourism arrivals and tourism investments.

To achieve these objectives, the International Promotions Department is in charge of organizing Philippine participation in overseas travel trade and consumer fairs, exhibitions and events and undertaking other overseas marketing and promotional activities such as, but not limited to, sales missions and presentations in key markets with the objective of creating awareness on, and generate consumer demand for, the Philippines.

The Domestic Promotions Department is responsible for the formulation of the annual domestic promotions plan in consultation with the DOT Regional offices. This Department is also responsible in managing and maintaining the linkages of TPB with its members and all industry stakeholders.

The Meetings, Incentive Travel, Conventions, Exhibitions (MICE) Department develops and strengthens the Philippines’ position as an ideal MICE destination. It encourages local associations and corporations to bid for events and participate in MICE-related trade fairs and sales missions. It also organizes industry development programs and establishes linkages with international associations.

Together with the private sector and in close coordination with the DOT Foreign and Regional Offices, the Marketing and Promotions Unit also conducts invitational and familiarization programs for international and local tour wholesalers, retailers, travel trade members, media practitioners and other influential individuals to create awareness, goodwill and publicity for the country.

To support the undertakings of the Unit, the Marketing Communications Department shall ensure that all multi-media campaigns in terms of tri-media, new media, OOH advertising and international/domestic tourism promotions events/activations are geared towards stimulating greater desire for international visitors to come to the Philippines and for Filipinos to tour their own country. The Department is also in charge of developing marketing campaigns and producing marketing and sales materials, e-marketing, and other related marketing support services for all the departments.