A Win for Philippine Tourism

Source: Philippine Star November 6, 2017


Philippine Travel Exchange (PHITEX) 2017 is the biggest ever, since its maiden staging in 1996, in terms of the number of both foreign and local participants. Organized by the Department of Tourism (DOT) and its marketing arm Tourism Promotions Board led by its COO Cesar Montano, the grand reception was held at the SMX Convention Center in Pasay City followed by a cocktail party at the Blue leaf Filipinas in Parañaque City. PHITEX brings the foreign buyers and local sellers together in one-on-one and business-to-business meetings that yield inbound tourist volumes. Congratulations to Department of Tourism and the Tourism Promotions Board for the success of the Philippine Travel Exchange 2017!



(Seated, from left) Tourism Promotions Board (TPB) deputy COO and international promotions manager and Philippine Travel Exchange (PHITEX) secretary-general Maricon Ebron, senator Nancy Binay. Department of Tourism (DOT) secretary Wanda Teo, Philippine Airlines (PAL) president and COO Jaime Bautista and TPB COO Cesar Montano with (standing, from left) DOT assistant secretary Ricky Alegre. TPB board director for accommodation enterprises Margie Munsayac, DOT undersecretary for development planning sector Benito Bengzon, Jr. PAL VP for marketing Ria Domingo and TPB board director for other accredited tourism enterprises Edwin Vincent Ortiz.


(From left) Intas Destination’s Sonia Lazo, TPB marketing communications assistant heard Arnold Gonzales and Intas Destinations’ Tessie Henderson with Asiaventure Services’ Arlene Gianni and Sylvain Gianni.
Jaime Bautista, Cesar Montano and Ria Domingo.
(From left) Euromonitor International in-country analyst Jocelyn Cheung, Maricon Ebron, hotelier Rose Hilario Libongco, DOT undersecretary for tourism regulation, coordination and resource generation Alma Rita Jimenez, DOT South Central Mindanao regional director Nelly Nita Dillera and tourism researcher and Media Strategies for Marketing Place in Crisis co-author Dr. Eran Ketter.