As part of the invigorated thrust to attract bigger tourist arrivals from Japan, the Philippines once again embarked on the Philippine Business Mission (PBM) to Japan last 27 to 31 May 2019 in Sapporo, Nagoya, and Tokyo respectively. The Philippines currently ranking 4th over-all source market with a growth rate of 8.15% or a total of 631, 801 visitors
The PBM continues to be one of the most important annual projects of the Department of Tourism (DOT) through the Tourism Promotions Board (TPB) Philippines. It provides the ideal business platform for suppliers of Philippine tourism products—hotels and resorts, tour operators and airlines—in the process of expanding trade relations with their Japanese counterparts while establishing new contacts in the travel trade industry in Japan.
Major components for this year’s PBM were: a Philippine Seminar that provided a comprehensive report on important Philippine travel and tourism developments; Business-to-Business (B2B) meetings wherein DOT Tokyo and DOT Osaka had a total of 400 industry players for one-on-one business discussions with Japanese travel trade and Philippines sellers; and a Philippine Reception that served as a venue for further business networking, in recognition of the strong ties between the Philippines and Japan.