The Philippines’ MICE readiness efforts are paying off with the announcement of another successful bid to host two international women’s conventions in September 2023 during the Women Annual Convention of Global Trade Chamber (GTC) in London on 24-27 August 2022.

In collaboration with the Afro Asian World Events, the Tourism Promotions Board (TPB) Philippines, the marketing and promotions arm of the Department of Tourism, welcomes the opportunity to host the UK-based Ladies of All Nations International (LOANI) Convention and the US-based GTC’s 100 Successful Women in Business Annual Global Convention in the country next year.

“The decision to hold these two international events in the Philippines came fast, and it is worth noting that the government and the country’s MICE/meetings industry are positioned to cater to such demands with much agility. We are excited how the business is picking up quickly,” said Afro Asian World Event’s President, Ms. Angel Ramos Bognot.

As countries regain confidence in business travels, the country’s MICE sector remains dynamic in its business activities to rebuild and surpass its pre- pandemic vigor, backed by government programs to ensure a seamless and authentic travel experience for event organizers and business travelers.

“Over the years, the national government, in partnership with private entities, invested heavily in improving MICE-related infrastructure across the country. We are confident that we are more than ready to host these business conventions, especially as the Philippines is a champion of the advocacies that celebrate women that these organizations promote. We are very happy and honored to welcome the delegates to our country in the coming year,” said TPB Officer-in- Charge Charles Aames Bautista.

The 6-day convention will bring together more than 200 foreign delegates from Europe, the Americas, and other parts of the world and will put a spotlight on the 100 Most Successful Women of the World. The event includes plenary and break-out sessions, special events, and mentoring sessions in business and entrepreneurship. LOANI’S event, on the other hand, promotes inclusive women’s development.

The Philippines has recently received accolades for hosting the prestigious World Travel & Tourism Council (WTTC) Global Summit in April 2022 which is one of this year’s biggest MICE events that happened in the Asian region. The same momentum is sustained when Manila, the country’s capital, bagged the hosting rights for the World Chefs Asian Presidents Forum in 2023.

The TPB’s participation in the bid is part of the agency’s Partnerships as Pathways strategic thrust which aims to strengthen partnerships with key industry players and with high hopes that this opportunity will open up more avenues for the Philippines to host bigger international meetings and exhibitions in the future.

Anthea Reine Q. Ifurung
Acting Head, Marketing Communications Department [email protected]
+63 908 890 7366