To achieve its global competitiveness goal and attract more travelers, visitors, and investors, the Tourism Promotions Board (TPB) Philippines, the marketing arm of the Department of Tourism (DOT), will conduct the Tourism Marketing Educational Seminar among participants from DOT Regional Offices and local government units (LGUs).
Scheduled on June 19-21 at Lima Park Hotel, Batangas City; August 6-9 in Cebu; and
August 21-23 at Hotel Oazis, Butuan City, the seminar will focus on skills training and upgrading competency level through workshops, case studies and collaborative research projects. This intends to boost employment rate, improve income opportunities and subsequently increase tourism arrivals and receipts.
Moreover, the seminar-workshop is expected to empower LGU’s tourism officers with greater knowledge, enabling them to initiate and oversee successful tourism marketing strategies that can significantly contribute to the country’s economic and social development.
TPB will also discuss relevant issues affecting the tourism industry that may impact the market and provide opportunity to enhance performance and decision-making skills.
The seminar, which anticipates approximately 60 participants per run, is part of TPB’s initiative to support the National Tourism Development Plan (NTDP) 2016-2022, aiming to build and upscale the implementation of tourism programs to deliver a more competitive, sustainable and inclusive tourism sector.
Maria Febbie R. Alacapa
Media Relations & Communications Div.
Tourism Promotions Board
Arnold T. Gonzales
Marketing Communications Department